Close
Previous
Next
Show/Hide Summary
Book & Money
Characters
These illustrations were created for Nebraska Book Company’s 280+ college bookstores. When concepting for the campaign, we realized just how briefly textbooks actually stay with students and how much the whole process resembled a whirlwind romance. The bright, cute illustrations are contrasted with the witty copy full of sexual double entrendres, making the whole campaign highly memorable and relatable to students. The campaign ranged from 24” x 36” posters to diecut mailers to stickers to full size mascot costumes.
These illustrations were created for Nebraska Book Company’s 280+ college bookstores. When concepting for the campaign, we realized just how briefly textbooks actually stay with students and how much the whole process resembled a whirlwind romance. The bright, cute illustrations are contrasted with the witty copy full of sexual double entrendres, making the whole campaign highly memorable and relatable to students. The campaign ranged from 24” x 36” posters to diecut mailers to stickers to full size mascot costumes.
