Hydra Black Powder Co.

This poster series and packaging were part of my senior thesis. I created this ficticious fireworks company based upon the main principles of micro-breweries: quality over quantity. Everything about the advertising and packaging emphasized and romanticized the danger of fireworks by comparing them to equally controversial products such as alcohol, cigarettes, guns, and redheaded women.

hydra poster 1
hydra poster 2
hydra poster 3
hydra poster 4
hydra logo
hydra packaging 01
hydra packaging 02